Today I came across a website which tracks all the big sporting bids like the Olympics and gives links to their bid documents, which I had previously assumed would be secret. I browsed a few for their graphic design presentation if nothing else. Tokyo's was surprisingly tame, and Baku's (Azerbaijan) was Eastern European utilitarian, Chicago's was slick if predictable.
Doha's design was actually the most impressive I looked at (though I did not check Madrid or Rio's), and they apparently used the same people as the London bid. The logo was a bit weak I thought though. Apparently it's The Aldahma: 'Flower of the Spring'. Probably the only flower that actually grows.
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